The Seven Day Media Cleanse: How and Why?

“Everyone can perform magic, everyone can reach his goals, if he is able to think, if he is able to wait, if he is able to fast.” ― Hermann Hesse, Siddhartha



It wasn’t even my idea.

It was my seven-year-old daughter, Alchemy, who suggested it.

“Daddy, let’s go a week without watching TV!”

Her mother, Jennifer, and I had just finished our second juice cleanse of the year, and I think Alchemy was just caught up in all the cleansing and fasting and wanted somehow to be a part of it all. She got no argument from us. In fact, we had just been commenting on her ability to lose herself for hours in the ridiculous time-suck that is the “EZ Bake Oven” app on her iPad.

Recognizing the opportunity to break myself of that nasty texting-and-driving habit, I suggested we also incorporate devices and apps (like Facebook and Twitter) into the mix. Since she didn’t have access to these services, she was totally cool with it.

So, here were the fast and not-so-loose ground rules for our Seven Day Media Cleanse:

1) No TV
2) No apps
3) No internet

This meant no Facebook, Twitter, Netflix or Hulu and (voluntarily) included iTunes and streaming audio services (we have a family plan on Apple Music). For seven days, we would listen to vinyl at home and only have work-related access to e-mail and Google Drive.


We decided to start on a Sunday, as it seemed like a day we could easily keep ourselves occupied. However, I had forgotten, this wasn’t any normal Sunday. Jen had class all day, and I had the kids.

My morning routine usually consists of me opening my eyes, hopping out of bed, going to the bathroom, then getting back into bed and lying there for at least another half hour scrolling through my Twitter and Facebook feeds. Not so this morning. I got up, saw Jen out the door, made a cup of tea, put on a record, and started getting the kids ready for the day. I always find it easier to leave the house altogether when I have them. If we’re on the go, they can’t get bored, and they can’t make a mess. Do other dads do this?

We had plenty of books and records at the house to last us through the week, but we made a preemptive trip to Daddy Kool and Planet Retro to buy some records missing from our collection just in case (Jellyfish, Local Natives, Public Enemy, Tomahawk). This seemed completely justified and even proactive at the time. In hindsight, I guess I just like to shop for records.

Our dinner routine usually consists of sitting at the coffee table and watching TV while we eat. However, when Jen got home, we had dinner at the dining room table. Something we hadn’t done in a while. I said a short blessing before the meal, and we enjoyed all facing each other, talking and laughing.


Not being able to listen to music while driving kinda took some getting used to. The car is where I usually listen to the music I want to hear. I listen to entire albums at a time, and I listen to them loud. I most likely look like a fool to other drivers in traffic as I drum on the steering wheel and shred wicked air guitar solos. After I dropped the kids off at school, it was just me, my thoughts and the silence. The silence was deafening. My ears rang and my head throbbed. I talked to myself, and at times even noticed myself yelling – not in anger, just talking loud to fill the emptiness.

When I arrived at work, I immediately removed all shortcuts to Facebook and Twitter from my web browser, and only once did I click on a client’s Facebook link out of habit. That little blue “F” just kinda pulled me in, but I managed to close the tab before it loaded.


While packing the kids in the car on this morning, I decided to leave my bag (containing my phone) in the back seat. It usually sits on the passenger seat like a third child, and sometimes I even lay my arm across it when applying the brakes to stop it from sliding (or spilling) onto the floorboards. But since I didn’t need my phone, there was no sense in it being there to distract me.

You don’t notice how often you text while driving (or even just reach for your phone – checking the song playlist or seeing if any e-mails came in while sitting at a stoplight) until you can’t. This is a very dangerous habit, that divides your attention in more directions than you might think. If you’re not focused on your environment, completely aware of your surroundings when you’re driving a vehicle, you might as well be impaired. And I realize that I’ve been very lucky so far in avoiding an accident or worse.

This morning I worked from home and found it really hard to concentrate. I wanted more than anything to just sit on the couch and watch a movie. It was an unfamiliar kind of craving. I didn’t want to watch a specific movie (there wasn’t a red envelope sitting on the shelf pressuring me to view it and mail it back). I just felt compelled to sit and stare at a screen.


For some reason, on Wednesday, we once again ate dinner at the coffee table in the living room. We said a blessing and were seated on cushions, facing each other in a circle. There was more communication happening within the household and a sense that we were talking about things that had been put off for some time. We were getting caught up and current with each other on daily events, family business, our relationships with each other, and we were sharing things (meaningful things, reflections and insights – especially important for the children to hear) that we simply hadn’t the time or opportunity to do before.


I worked in St. Pete on Thursday – I had a few meetings on this side of the bridge and some site visits for upcoming events. I found myself not wanting to be cooped up in the office too much. Placing my laptop at the bar in the CL Space and using it as a standing desk helped, but I still felt the urge to just do the work and move on, instead of sitting in a poorly-designed chair in front of a screen all day – which only led to a sore back and, in Florida, the dreaded “swamp ass.”

After picking up Alchemy from school, the most amazing thing happened in the car. We started singing. Not just songs we knew, or songs we liked. We started singing lines to each other, and responding to each other in verse. By the time we got home, we had written an entire song (“I Love Ice”) complete with verse, chorus and bridge sections – and we had great fun performing it for Jen when we got home.

“I Love Ice” (A Duet) – by Joran Slane and Alchemy Nirvana

(Chorus) There is no ice for you
There is no ice for me
There is no ice for we
There is no ice for thee

(Verse) You may think you love frozen water
But unless you ask me very nice
You won’t get a thing from my daughter
Least of all a cup of ice cold ice


There is one ice cube left (It is mine!)
No, it’s mine. (No, it’s mine!)
I am thirstier than you, it is mine.
I am warmer than you, it is mine.
I am older than you, it is mine!
I am prettier than you, it is mine!
Where did the ice cube go?
I think it melted. Oh, no. (Oh, no!)

Maybe it was because we were riding high from the amazing song we just wrote, feeling the rush of adrenaline and the invincibility of the ego, maybe we just weren’t thinking straight. But on the night of day 5, we did something reckless. We broke the fast.

We had dinner at the coffee table, and we still said a blessing, but we decided as a group that we wanted to watch something “short and educational” while we ate. As Alchemy has shown interest in special effects makeup and movie monsters, we ended up with Lon Chaney: Behind the Mask, a documentary about the late actor. Then the kids got washed up and ready for bed.


It was Father’s Friday at Ashton’s school, which meant that the Dads were supposed to drop the kids off that morning, and then hang out for a bit to play some games and socialize. Usually, when put in that situation (a bunch of men standing around, who don’t know each other, forced to make small talk about the weather or sports) I would find myself uncomfortable, or finding reasons to leave. This morning, I found myself extremely relaxed, clear-headed, aware and in control of my emotional reactions to certain social triggers and easily making conversation with the teachers and other parents.


Events committee meeting at Christa’s. Allergic reaction to the cat. Went home.


On Sunday, at the urging of our friends Jessica and Jake, we took our first trip to the Wat Mongkolrata Temple in North Tampa. Every Sunday, the property is turned into a traditional Thai marketplace and serves hearty soups, meats, curries, custards and Thai teas. We got one of everything and, to this day, I can still smell (and taste) that meal. Mind-blowing. Apparently, everyone was keeping this place a secret, as we saw a bunch of friends there who claimed to have been coming for years. Thanks, guys. We got to visit the inside of the recently-renovated temple and offer some prayers to The Buddha (with toes pointed well away from the statues) before heading home. An unforgettable end to the week, and an amazing end to a truly rewarding fast.


For seven days, I rarely touched my phone. A stark contrast to the usual relationship I have with the device — a constant need to click and fondle, the straining of the eyes to scrutinize and decipher it’s small type and the panic when it’s not immediately within reach. To hear it told, you’d think I was an obsessive and domineering partner. But that’s how we behave when we are fixated. That’s how we act when we are addicted.

For seven days, I was not exposed to any on-screen advertising; pop-up, in-line or e-mail notifications; marketing messages; in-app upgrade opportunities; pornographic images or news feeds (local or national). The effects were dramatic and the benefits were clear – I was calmer, more level-headed, more focused, less prone to distraction and in the last couple days, felt a palpable happiness that was like a kind of warmth throughout my body.

Going forward, a media cleanse should be considered a serious part of our regular sacred fasting traditions (Lent, Maha Shivaratri, etc.). As with any dietary cleanse, the conditions are not universal, and it would not be the same (nor necessarily recommended) for everyone. However, the results consistently indicate that a more routine management of exposure to these types of media continues to yield significant benefits – including stress reduction, increased productivity, heightened overall well-being and most importantly, a sense of real (not artificial or virtual) connectedness to those around us.

Like any tool, prosthetic or extension of ourselves, if we allow the virtual web and the various devices we use to interface with each other to be a substitute for our own internal devices (body), processors (mind) or compass (soul), we risk confusing this partial view of the Universe for the bigger picture. We risk not only confusing the Technosphere with the Noösphere, but we risk the atrophy and permanent loss of the latter for the former. Empathic skills, the ability to feel subtle emotional and energetic shifts around us will never develop as long as we are looking at a screen to find out how our friends and community are “feeling.”

Like the human bodies used as batteries in The Matrix, we risk being a wet cell, plugged into a larger machine that relies on us to survive.

We risk actually ever living ourselves. We risk it all.



Are you interested in participating in a group media cleanse? Let us know.

Are you interested in cutting down your device (or social media) time, but not committing to a full seven days or more?

Try these tips to break you of your old habits.

  1. Get some distance. Charge your phone across the room at night – that way you’re not tempted to check any feeds before you’re fully awake. Place your phone out of reach while driving – either in the back seat or trunk. If you usually listen to music using your phone, and you can’t access it wirelessly (via bluetooth) and you don’t want to listen to the radio, try silence.
  2. Put your phone away when you’re eating. If you’re with someone who is constantly checking updates on their phone, simply look them in the eye and initiate some conversation.
  3. Go hands-free! Use a headset when on the phone. The less you touch and fondle the device, the more you will reduce your compulsive and tactile attachment to it. And some argue that it’s just plain healthier.
  4. Disrupt Yourself. Remove all links and shortcuts to distracting sites (like Facebook and Twitter) from your bookmarks, tabs, favorites, etc. Keep a tally of the amount of times you unconsciously try to click on something that’s no longer there.

If the idea of a cleanse or fast seems too radical or drastic for you, then try to simply be more conscious and aware of your behavior with and around these screens, devices, apps and software. By constantly weeding and pruning your apps, newsletters, feeds, network, (and yes, even friends), you are engaging in a conscious personal development. You are developing a higher and more acute level of infotention (see below). And you are acknowledging that you are not the same person you were when you subscribed to that “Southern Women’s Turkey Meatball Recipes” newsletter back in 2011.

  1. Unsubscribe to any e-newsletters that have become background noise, a nuisance, irrelevant or impractical. Don’t just mark them as spam or delete them. Unsubscribe.
  2. Unfollow any people, brands, personalities or accounts that you no longer enjoy or find authentic. People change, inside and out. And your favorites, lists and feeds are a direct reflection of you, your tastes and interests. Delete and deny access to any unused or extraneous apps that you have allowed access to your Facebook wall. Do the same for Twitter.
  3. Unfriend. That’s right, I said it. Sometimes it’s necessary to distance yourself from the emotional triggers and minefields of social networks. If you’re being called names or verbally abused, block  them. If you’re being tagged and dragged into conversations (or promotions) you want no part of, message them to stop and if that still doesn’t work, unfriend them. If your cousin and their political and/or religious views are causing you undue stress, distraction or sleepless nights, unfriend them. You’ll still be related by blood, and you can still pick up the phone if you ever need a favor or need to tell them you love them.

Be present, do the work and move on.


Further Reading:

How Your Cell Phone Hurts Your Relationships [Scientific American]

Multitasking and The Brain [The Insider]

Infotention Part One: Dashboards, Radars and Filters [Howard Rhenigold at Blip.TV]

Cleaning Up Your Digital Life [Unlifer]

About Joran Slane Oppelt

Author, Musician, Interfaith Minister, Chaplain, Public Speaker, Event Producer, Marketing Professional, Husband, Father - Not necessarily in that order. Follow me on Twitter @joranslane. View all posts by Joran Slane Oppelt

6 responses to “The Seven Day Media Cleanse: How and Why?

  • Milinda McDougall

    Sounds like something my family could really benefit from. I am always telling myself that if it weren’t for work, I could live just fine without internet and cable. I’m not much of an app user, so that wouldn’t be a problem, but I think there are things I haven’t thought of that would be more of a challenge. I often turn off the music in the car when I am alone in order to allow the flow of thoughts to commence; for me, it is enjoyable, and I don’t feel the need to fill the silence. That could be a function of my introversion. I think once school ends, I will give your challenge a shot!

    • Joran Slane Oppelt

      Yes, not everyone has constant clutter and noise in their head like, um, some people [pointing finger at self], but everyone will get something out of it. (Update) Alchemy saw me writing this post and said, “We should do that again!”

  • Annette

    Just thinking about cleansing has me both eager with anticipation and anxious about the littlest things like creating an email “vacation response” or making sure I have all of my appointments on my phone calendar written on a paper one. I feel this is going to be a positive experience. My garden and landscape are already happy about the thought of my tending them more often.

  • Real Words with Real Friends | Integral Church

    […] Petersburg park for our first-ever Sunday Service. We were just coming off of our recent week-long Media Cleanse, so among other things, we talked about digital mindfulness and staying authentically connected to […]

  • Vandana Dillon

    I’m in. You are starting this on Thurs at Integral Church?

    • Joran Slane Oppelt

      Vandana, We’ll be talking about it at this Thursday’s circle. This year, the cleanse will be from Sunday, March 5 – Sunday, March 12.

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